Tapping into our vast experience in fundraising, media and marketing, the Vidare Creative team is committed to helping you find new and exciting ways to create change in the world. Take a moment to look at our services and meet our team below. Then let’s talk and see how Vidare Creative can help you Advance Your Mission.
Hope is not a strategy. Vidare Creative serves organizations with a vision to positively change the world. To realize that vision and maximize your organizational impact requires a strategic plan.
If you have raised all the money need to fill your organization’s mission, you don’t need fundraising strategy. If, however, there is more work to be done and funds are needed, we can help you design a custom strategy as unique as your organization. With experience in creating mass market donor and mid-level donor programs, Vidare Creative can help you clearly communicate your need in a simple way that will scale. We offer:
· Proven tactics to expand your donor base
· Tools to increase the Lifetime Value (LTV) of each donor
· On-air hosting and coaching for radio/TV appeals
Marketing entails a lot more than the 4Ps (Products, Price, Place, and Promotion). Vidare Creative helps companies craft a custom marketing plan to fit their strategies. We connect you with the people and tools to reach your desired audience on-air, online, and on-site. Some of the key services provided are:
· Website design and creation
· Graphic design
· Media buying and placement
Chief Business Officer
Paul Goldsmith has served in non-profit management for over 15 years. Before co-founding Vidare, he founded Goldsmith Media Group with a focus on Christian radio program consulting. Prior to that, he served as Vice President of Marketing for CURE International. Under his leadership, the team created CURE’s first monthly giving program that grew 10x in 3 years. In addition, Paul spent nearly a decade at K-LOVE and Air1 radio non-profit networks, where he served as Program Director and oversaw the on-air fundraising efforts for Air1.
Chief Client Officer
Bill Scott has been fundraising for 35 years with non-profit organizations, having hosted, consulted and coached over 500 fundraisers in virtually every state in the United States, plus internationally in the UK, New Zealand, Australia, Canada and Egypt, having generated over $250 million in revenue. Over his 37-year career in radio, Bill has been involved participating in and launching successful media ministries such as Dawson McAllister Live, as well as running his own syndicated radio ministry, ZJAM Youth Ministries. Bill is also a certified life coach in the area of leadership, executive, and stress management coaching.
Chief Creative Officer
Dave Kirby is a veteran of almost 40 years in radio, both in programming, consulting, and on air, where he hosted a #1 morning show in Tampa, FL. Since 1996 Dave has owned his own production company, iBelieve Media, focused on audio, direct mail, and social media content creation for brands like Compassion International, EMF, and others. He has also worked over 500 radio fundraisers across the US and internationally as both a host, producer, and coach, resulting in more than $250 million in revenue for client stations. “1 Simple Thing,” his business podcast, generated over 1.2 million downloads in just over 2 years and led to connections with some of today’s leading minds in business, marketing, and personal development.